UGC Marisa Portfolio

marisa

ugc Photo & video creator

Who I am

I'm Marisa! I have been working as a UGC creator on Instagram since 2016, working with brands primarily in the health-food & fitness realm, however I am comfortable in creating all kinds of content.

I am able to create high-quality photo and video content to accommodate the creative vision that you want for your product and to capture the attention of your target audience

What is UGC?

UGC stands for User Generated Content, in which content is created for businesses like yours by people like me! UGC creators create organic and engaging content to market your product to your target audience.

UGC is mainly used on TikTok, Instagram posts/reels, and in paid advertising via Facebook and Google.

Why UGC?

UGC continues to grow in popularity and is now one of the most preferred methods of marketing amongst social media platforms.

Content created by "regular" people makes for more relatable ads and builds trust with consumers instead of paying "influencers" to promote your product, which can give off a gimmicky feel. For this reason, marketing your product amongst UGC creators is more effective and can help generate more sales.

Often times the UGC creator does not post to their own social media, but is paid for their services.

Hand Holding Coffee with Photography Equipment

9.8x

20%

92%

The authenticity of the content is where your customers start building trust with your brand. 92% of customers are looking for reviews and recommendations from existing customers.

Consumers find UGC 9.8x more impactful than influencer content when making a purchasing decision.

Brands that use UGC on their website find a 20% increase in the number of returning visitors.

(Source)

photo work i've done

I've worked with multiple different brands curating appealing images to compliment their product. For example, using the Blessed Protein Powder in the form of delicious looking pancakes shows the consumer that they would be able to reach their health and fitness goals while still eating the foods that they love and enjoy, thus making the product more intriguing to buy.

synergy kombucha

golde

blessed protein

your super foods

sample video work + range

Hooked in with a very relatable life aspect.

Product introduction & appealing benefits.

Set the scene with ambient lighting.

Associated props (book & wine) to accentuate "relaxation".

Fur bath drops = relaxation after a long day of work.

Video incorporating current trends

Voiceover aesthetic videos

Unboxing, Demo's & Reviews

Lifestyle Integration

GRWM (get ready with me)

PRIOR engagement & analytics

An important aspect of UGC is being able to target the appropirate audience and keep them engaged.

My ability to create visually appealing photos and videos resulted in them getting reposted in Women's Health Magazine as well as on pages of other brands that I have worked with, thus resulting in more creative opportunities.

On one of my older accounts, being able to market specific content to my desired target audience resulted in almost 100,000 impressions with only 14k followers on the days that I posted.

The higher quality the content, the bigger audience reached.